ABSTRACT
Since the outbreak of COVID-19 in the early year 2020, many businesses and industries have encountered serious impact on their operation and maintenance, but the significant growth rate of e-Commerce industries has caught all people's eyes. Many domestic and foreign leading businesses are forced to speed up their configuration for moving into e-Commerce and m-Commerce. For e-Commerce businesses, they do not have much physical communication and interaction with consumers, it may eliminate the expensive management costs, but they cannot provide customers with good opportunities for experiencing. So, how to pure e-Commerce transform into the New Retail Omnichannel operating model is an important research issue. In view of all, this study intends to apply Analytic Hierarchy Process (AHP) in combination with the Fuzzy Theory to analyze a decision-making issue, namely, what factors are deemed important or concerns to "the pure e-Commerce businesses” in their future transformation into New Retail Omnichannel operating model. In the results of this study, "increase revenue”, "develop customer's potential market”, "increase stock turnover, "reduce reverse logistics costs”, and "increased management costs” are the five consideration factors most important to transformation into new retail model. The results from this study provide the pure e-Commerce businesses with considerably useful reference in the issue of transformation into New Retail operating model in their future. © 2022 International Consortium for Electronic Business. All rights reserved.
ABSTRACT
Learning outcomes: This case provides detailed information about digital technologies and business practices that may help offline retailers catch up with the trend of new retail. After studying the case and working on the assignment questions, students will be able to:▪ Understand new features of smart cash registers, including facial-recognition payment, purchase-sales-inventory management, customer profile and store management, which all are important for the long-term development of the retail business in the age of "new retail”.▪ Identify opportunities, practices and impacts of digital technologies, such as big data and artificial intelligence, on contemporary retail businesses.▪ Identify problems of traditional retail and suggest solutions by applying the concepts and tools learned above.▪ Apply digital marketing approaches and tools (e.g., social media, livestreaming and online word-of-mouth) to design marketing campaigns;students should include basic elements such as the 6Ms for effective marketing communications (market, mission, message, media, money and measure). Case overview/synopsis: This case describes difficult situations facing Leo Shoudong Pan, the founder and CEO of Yun Dong Jia Technologies Co Ltd (YDJ), in marketing communications. With a motto of "Making it easy to open stores anywhere”, YDJ develops and sells smart cash registers, which provide a self-developed operating system and cloud computing services. Pan targets small and micro retailers, who are technology laggards when digital transitions had swept the world. His goal is to build a network of 100,000 pieces of smart cash registers across China, but he has only sold 8,000 pieces since he founded YDJ in 2016. He must make a breakthrough in the business. To drive leads and sales, he feels the urgency of conducting effective marketing communications with target customers and enhance their understanding on the value that YDJ creates for them. Monetary incentives are tangible but not yet fully demonstrated YDJ's value. With the traditional retail approach, brick-and-mortar stores, especially those small-scaled ones, are not able to meet the market change;instead, they must adopt digital techniques to catch up with the trend of new retail, which is necessary for a long-term business development rather than just a temporary measure during the Covid-19 pandemic. Pan must craft more compelling messages. What customer value should be chosen as incentives to motivate the target market? How to conduct effective marketing communications correspondingly? Complexity academic level: Senior undergraduate;Postgraduate;MBA;EMBA. Supplementary materials: Teaching notes are available for educators only. Subject code: CSS 8: Marketing. © 2022, Emerald Publishing Limited.
ABSTRACT
The convergence of physical stores and e-commerce has led to the emergence of a new retail business mode in the retail industry. In today’s world, new retail supply chains face the potential risks of disruption caused by natural and man-made disasters, and epidemics. In this paper, we simulate a three-stage new retail supply chain consisting of suppliers, manufacturers, and a retailer with online and offline channels in the AnyLogistix simulation and optimization software. We develop a simulation model to analyze the effects of various supply chain node disruptions on new retail supply chain performance and service level with consideration of four scenarios: disruption-free;manufacturer disruption;warehouse center disruption;offline store disruption. The main results show that supply chain node disruptions have negative impacts on the performance and service level. Besides, the warehouse center disruption has the most devastating effect on this new retail supply chain. Overall, this paper provides insights for decision-makers to consider disruption issues when designing resilient new retail supply chains.
ABSTRACT
The outbreak of COVID-19 in early 2020 brought about the mass popularity of community-based services. With the maturity of mobile payment, group booking and wechat business, group buying in community combines e-commerce with traditional business mode by adopting the business mode of "online e-commerce + offline store"and develops rapidly. In this paper, the functional module design of community-based group-buying APPs in Android operating system is discussed, and the practical use needs and software development methods of mobile end are elaborated in detail, in order to provide reference for the design, development, research and practice development of such APPs. © 2021 ACM.